Wedderspoon logo

Director of E-Commerce & Digital Marketing

Location
Remote
Mid-Level
Marketing
Who Are We?
Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born.  We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended.  The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.

Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America.  And we’re just getting started.  Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth.  Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka.  We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.

We are entering a new phase of concentrated focus in our business to position our brand for growth, primarily on digital channels and in retail stores, where we hold tremendous shelf space in over 70,000 points of distribution.  Our brand and sub-category are growing fast and are on the cusp of discovery as the next great superfood–one that tastes sweet and amazing.  Now is a special time to join the team and take the reins to drive significant growth with an innovative, creative, ambitious mindset.
 
What Will This Position Do?
This is a crucial leadership position that will drive brand awareness, trial, and revenue growth through our online sales channels, primarily through Amazon and our DTC website.

Responsibilities include:
  • Set the digital marketing strategy and execution plans across the user journey 
  • Drive performance efficiency in digital traffic generation and sales conversion
  • Oversee digital ads across channels: Amazon, social, display, search, video, etc.
  • Run email/SMS lifecycle marketing campaigns to nurture relationships and sales
  • Oversee the evolution of the website as both a store and educational tool, managing copy, imagery, SEO, blog and recipe content, landing pages, etc.
  • Manage referral, loyalty, and subscription programs in the digital space
  • Carefully track performance analytics to drive traffic and conversion acceleration
  • Bring the brand style, tone, campaign, and message to life across all digital touchpoints in a cohesive, aspirational way 
  • Guide creativity in the creation of branded assets across the digital ecosystem in a way that personifies the brand and resonates with the target audience 
  • Lead and oversee relationships with outside vendors and digital agencies 

What are We Looking For?
  • We need someone with the tenacity to drive sales growth, the fierceness to compete in crowded categories, the creativity to break through with big ideas, and the collaborative spirit to work across a diverse team to make things happen.
  • Requirements for this position include:
  • Bias for action, speed, and agility 
  • Entrepreneurial drive to build a thriving digital marketing ecosystem 
  • Deep marketing expertise across Amazon, website, and digital advertising
  • Track record of high growth in Amazon (Vendor Central) and DTC channels
  • Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications 
  • Passion for learning and development to rapidly evolve skills 
  • Superior leadership leading and influencing cross functional teams 
  • Effective track record managing external digital agencies 
  • Strong analytical skills, financial acumen, and budget management 
  • Ability to thrive working within a remote team 
  • Bachelor’s degree (Master’s degree preferred but not required)
  • Minimum 10 years of experience 
  • Ability to travel 5-10% of the time 

What Else Do I Need to Know?
The Wedderspoon team primarily works remotely, and this specific role is available remotely across the United States.  The role comes with a competitive salary and bonus structure commensurate with experience.

Our wide range of benefits include: 
  • Medical, dental, and vision plans
  • 401k match program
  • Annual performance bonus
  • Vacation time
  • An abundant supply of the world’s most valuable and delicious honey
  • Strong company roots in New Zealand (work travel there may be needed)

To apply and inquire about the role, please email your resume to taylor@wedderspoon.com