
Who Are We?
Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born. We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended. The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.
Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America. And we’re just getting started. Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth. Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka. We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.
Wedderspoon was recently acquired in July 2024 by Florenz, a privately-owned collection of New Zealand-based health & wellness businesses that use scientific rigor to extract the restorative power locked within nature. Florenz is dedicated to purposeful innovation that empowers people to live healthier lives while bringing the best elements of New Zealand to the rest of the world. There are new and emerging opportunities to partner with and support the other Florenz sister brands in our portfolio as we pursue our mission together in the same markets across multiple categories.
This new phase of ownership under Florenz brings a concentrated focus to position the Wedderspoon brand for growth, primarily on digital channels and in retail stores, where we hold tremendous shelf space in over 70,000 points of distribution. Our brand and sub-category are growing fast and are on the cusp of discovery as the next great superfood–one that tastes sweet and amazing. Now is a special time to join the team and take the reins to drive significant growth with an innovative and ambitious mindset.
What Will This Position Do?
The Brand Marketing Coordinator will play an important role in driving brand awareness and customer engagement across all customer touchpoints. Reporting to the Associate Brand Manager, this role will support brand marketing across its functional areas.
Responsibilities include:
What you get to do every day:
- SOCIAL
- Own community management and posting across social channels & develop loyal community of Wedderspoon fans + brand ambassadors
- Support and provide input on Social Media Strategy across all organic channels including but not limited to TikTok, LinkedIn, Instagram, Pinterest and Facebook. Priority platforms for growth are Instagram, TikTok & Pinterest.
- Identify trending content, themes and audio and insert brand into the conversation in real-time.
- Monitor & analyze online conversations via social listening tools to identify trends and insights on brand perceptions to inform content, conversations and customer care
- Assist Associate Brand Manager in concepting and producing relevant social photo and video content for IG + TikTok
- Collaborate with Brand Team in development of monthly social brainstorms + calendar, ideating on content related product launches, campaigns, promotions and culturally relevant moments.
- Own day-to-day management of content calendar, with approval from Associate Brand Manager and Marketing Director
- Support Associate Brand Manager in monthly social reporting
- Lead creation of UGC content through TikTok shop influencers and UGC platform by briefing, vetting and gaining approval on creators + content
- BRAND STRATEGY
- Leverage the integrated marketing calendar to ensure content is laddering up to brand objectives and marketing strategies
- Support Brand Team across brand initiatives, such as identity and communication strategy
- Work with brand/digital/design to update existing assets to new look and feel
- Support sales with updating decks with new look and feel
- GENERAL
- Support with content creation and syndication across e-retailers
- Provide support for sales sampling opportunities by coordinating shipments and marketing materials
- Assist with influencer and PR needs on an ad-hoc basis
- Support Marketing team with data pulls, creation of sales slides on an ad-hoc basis
- Support Email, SMS marketing campaigns to ensure alignment with our brand voice and goals
What are We Looking For?
We are looking for a marketer who is eager to grow and learn. Someone who has a pulse on the trends and understanding of the Manuka market.
Requirements for this position include:
· Bachelor’s degree in marketing is preferred
· 1-2 years of work experience with supporting social media or marketing departments. CPG experience preferred.
- A strong interest with and knowledge of current, popular, and trending social media and digital strategies and tactics
· Proven ability to self-start and work collaboratively in a team environment
· Strong attention to detail and ability to manage multiple projects simultaneously
· Ability and experience managing sources of external content production, as well as interest in producing and filming iPhone content
· A strong analytical mindset and ability to draw insightful conclusions from data
· Highly organized with a bias for action
· Passion for learning and development to rapidly evolve skills
· Strong communication skills to collaborate with cross functional partners
· Ability to thrive working within a remote team
· Ability to travel 5-10% of the time
What Else Do I Need to Know?
The Wedderspoon team primarily works remotely, and this specific role is available remotely across the United States. The role comes with a competitive salary and bonus structure commensurate with experience.
Our wide range of benefits include:
· Medical and dental plans
· 401k match program
· Vacation time
· An abundant supply of the world’s most valuable and delicious honey
· Strong company roots in New Zealand (work travel there may be needed)
To apply and inquire about the role, please contact marketing@wedderspoon.com with your resume and cover letter.