Natural Channel National Sales Manager

· Develop and execute customer sales plans to achieve company objectives, revenue & profit targets.

· Successfully manage brokers and distributors to meet revenue & profit growth targets.

· Help build and refine sales strategy.

· Identify emerging markets, trends and sales opportunities by actively monitoring trends about consumers, customers, markets, competitors and products.

· Collaborate with the marketing team to align sales strategies with brand, portfolio & marketing strategy.

· Develop & maintain relationships with key customers via regular contact and joint planning.

· Plan trade and promotional activity that drives the business.

· Identify and open new accounts within the Natural channel, including multi-store chains and independents.

· Manage all aspects of pricing at the account level.

· Identify tactics at key accounts to drive incremental sales.

· Prepare, track and analyze sales budget and forecast.

· Monitor expenses, analyze financial data, and adjust strategies as needed to meet financial goals.

· Represent the company at trade shows, industry events, and customer meetings.

· Serve as a brand ambassador, embodying the values and ethos of our bakery.

· Lead additional sales projects as necessary.

· Minimum of 5 years of progressive experience in Natural Channel sales management, preferably within the organic food industry (CPG preferred).

· Bachelor's Degree required.

· Deep understanding of CPG sales principles, distribution channels, and market dynamics.

· Excellent interpersonal, customer service and communication skills, with the ability to articulate complex concepts clearly and persuasively.

· Strong analytical skills, with the ability to interpret data and develop actionable insights.

· Willingness to travel as needed and work flexible hours as needed to meet business demands.

· West Coast location preferred.