Sr. Director of Marketing & Sales
Company
Alvarado Street Bakery
Location
Petaluma, CA
Senior Level
Marketing
Sr. Director of Marketing & Sales
Position Overview
The Senior Director of Sales and Marketing will lead and oversee our sales and marketing functions. This senior-level leader will be responsible for developing and executing strategic plans to drive revenue growth, enhance brand presence, and deliver profit targets. The ideal candidate will have a proven track record in leadership, strategic thinking, and achieving measurable business outcomes.
Key Responsibilities
Strategic Leadership
• Develop and implement comprehensive sales and marketing strategies aligned with the company’s goals and objectives.
• Analyze market trends, customer needs, and competitive positioning to identify opportunities for growth.
• Collaborate with senior leaders to set revenue and profitability targets.
Sales Leadership
• Lead, mentor, and motivate the sales team to achieve and exceed revenue goals.
• Build and maintain strong relationships with key customers and partners.
• Establish sales processes, metrics, and tools to optimize team performance.
• Identify and explore new market opportunities to expand the customer base.
Marketing Leadership
• Oversee the development of marketing plans, campaigns, and initiatives to promote brand awareness and product adoption.
• Build a pipeline of innovation that supports the five-year strategic plan.
• Ensure the alignment of marketing strategies with sales objectives to drive conversion.
• Monitor and evaluate the effectiveness of mktg programs, adjusting strategies as needed.
• Manage the marketing budget and ensure a strong ROI on all marketing investments.
Collaboration and Communication:
• Foster a collaborative environment between sales, marketing, and other departments to ensure alignment and seamless execution of strategies.
• Act as the spokesperson for sales and marketing efforts in internal and external forums.
• Provide regular updates to leadership on performance metrics, challenges, and opportunities.
Team Development:
• Recruit, train, and retain top sales and marketing talent.
• Build a culture of accountability, innovation, and continuous improvement.
• Provide coaching and career development opportunities for team members.
Qualifications:
• Bachelor’s degree in business. MBA or advanced degree preferred.
• 10+ years of progressive leadership experience in sales and marketing (CPG preferred), with a proven track record of success.
• Strong understanding of market dynamics, customer behavior, and digital marketing trends.
• Exceptional leadership, interpersonal, and communication skills.
• Demonstrated ability to analyze data, set strategic priorities, and drive execution.
• Experience managing budgets and delivering ROI-focused outcomes.
This position reports to CEO and will have two to three direct reports to start.
Working Conditions:
• Exempt position where typical work week can average 40 hours or more.
• Travel required for training, seminars and trade shows.
• Tasks which are sedentary in nature.
Position Overview
The Senior Director of Sales and Marketing will lead and oversee our sales and marketing functions. This senior-level leader will be responsible for developing and executing strategic plans to drive revenue growth, enhance brand presence, and deliver profit targets. The ideal candidate will have a proven track record in leadership, strategic thinking, and achieving measurable business outcomes.
Key Responsibilities
Strategic Leadership
• Develop and implement comprehensive sales and marketing strategies aligned with the company’s goals and objectives.
• Analyze market trends, customer needs, and competitive positioning to identify opportunities for growth.
• Collaborate with senior leaders to set revenue and profitability targets.
Sales Leadership
• Lead, mentor, and motivate the sales team to achieve and exceed revenue goals.
• Build and maintain strong relationships with key customers and partners.
• Establish sales processes, metrics, and tools to optimize team performance.
• Identify and explore new market opportunities to expand the customer base.
Marketing Leadership
• Oversee the development of marketing plans, campaigns, and initiatives to promote brand awareness and product adoption.
• Build a pipeline of innovation that supports the five-year strategic plan.
• Ensure the alignment of marketing strategies with sales objectives to drive conversion.
• Monitor and evaluate the effectiveness of mktg programs, adjusting strategies as needed.
• Manage the marketing budget and ensure a strong ROI on all marketing investments.
Collaboration and Communication:
• Foster a collaborative environment between sales, marketing, and other departments to ensure alignment and seamless execution of strategies.
• Act as the spokesperson for sales and marketing efforts in internal and external forums.
• Provide regular updates to leadership on performance metrics, challenges, and opportunities.
Team Development:
• Recruit, train, and retain top sales and marketing talent.
• Build a culture of accountability, innovation, and continuous improvement.
• Provide coaching and career development opportunities for team members.
Qualifications:
• Bachelor’s degree in business. MBA or advanced degree preferred.
• 10+ years of progressive leadership experience in sales and marketing (CPG preferred), with a proven track record of success.
• Strong understanding of market dynamics, customer behavior, and digital marketing trends.
• Exceptional leadership, interpersonal, and communication skills.
• Demonstrated ability to analyze data, set strategic priorities, and drive execution.
• Experience managing budgets and delivering ROI-focused outcomes.
This position reports to CEO and will have two to three direct reports to start.
Working Conditions:
• Exempt position where typical work week can average 40 hours or more.
• Travel required for training, seminars and trade shows.
• Tasks which are sedentary in nature.